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According to the its customer-retention technology identifies customers byloan amount, loan-to-valu e ratio, loan purpose and FICO “With refinancing activity from borrowers representing a significant portion of overalk origination volume, our lender networik has expressed a desire to capture and retaijn current mortgage customers,” says Bob Harris, presidentg of the LendingTree Exchange. “Ad part of the LendingTree banks and lenders that use ournew customer-retention initiativee will be able to significantly impac t the ratio of overall mortgagew portfolio retained, just as effectively as they can attract new borrowers.
” LendingTree is owned by Charlotte-basede (NASDAQ:TREE), an online lending and real estated company. Tree.com’s principle businesses are LendingTree, whicg matches potential mortgage borrowers to and RealEstate.com, which works with individuals seeking homes and real estate LendingTree says it has facilitatex more than 25 million requests for loans onlin and $185 billion in closed loan
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