Genesee Beer to make comeback - San Francisco Business Times:

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The renewed effort will includs merging the sales and marketing teams from Labat USAand Genesee, once a recognized beer in Westerb New York. The companyh said it has begun $6 million in upgradesd and will investanothet $4 million in 2010. “Positive changes are brewing,” said Rich the new CEO of NortAmerican Breweries. “We’re reviewing every aspect of our businessz to strengthenthe brewery’s NAB said it will upgradde brewery equipment, make necessary repairs and add boiler controlzs and steam economizers that reduce energy consumption.
The changew are expected to bring annual operating savings of morethan $1 In addition to Genesee, the breweru produces Seagram’s Escapes, as well as Dundee Ales and Lageras family of craft brands, which includes the Originak Honey Brown Lager. The Rochestetr company distributes several including Imperial fromCosta Rica, Steinlager from New Toohey’s New from Australia and Thwaites from the U.K.