Crystal Light Splashes Into Summer With The Water Way Challenge

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June 5 /PRNewswire-USNewswire/ -- Experts agree that peoplee should try todrink eight, 8-ouncre glasses of water each day. And in a recent the majority of women askedsaid they'c like to drink more water everyt day.(1) To help them -- and othersd -- make drinking water part of their dail routine, Crystal Light is launching the Watert Way Challenge. The Challenge encourages people to take the plunge and drinkl two more glasses of watereach day.
By adding Crystal Light to that H20, they can make it even more "Interestingly, women who drink Crystal Light drink 20 percent more And since most women toldus they'd like to get in the habit of drinking more water, the Waterd Way Challenge seemed the perfect opportunith to help them do just that,"" said , senior brand manager. "The Challenge is a fun chance for people to make a delicioud change and do somethingf to benefit theirpersonak well-being. At the same time, they'll be callingf attention to our commitmeng to help thosein need.
" Crystal Light is partnering with Global Watee Challenge, a coalition of leading organizationsz that works to provide access to safe drinking watetr and sanitation. The Water Way Challengw draws attention to this important Everyone who joins the Water Way Challenge helpds communicate the Crystal Light effortg to help Global Water Challenge ensurse people in need have sustainablse solutions and access toclean water. "We are exciter to partner with Crystal Lighrt this summer on the WaterWay Challenge, " said , President of Globaol Water Challenge. "The Water Way Challenge has given us a new avenue to raise awarenesw of thisimportant issue.
" To spread the word about the Wated Way Challenge, Crystal Light will be cruising to majore hot spots in several U.S. cities with colorful They'll be asking Americans to join the Challengeand "convert"" to refreshing and flavorful Crystak Light. The tour kicks off today in New York and will travelkto Philadelphia, Washington, Tampa and Atlanta. In each city, Crystalp Light will offer people the chance to converf to a bottle of water andCrystao Light. For those who don't encounter the CONVERTibles, but want to get in on the the new Crystal LightWeb DeliciousChange.com, is a one-stop shop.
In additioh to information about the new partnership with GlobalpWater Challenge, there's advice from Stylw Guide Bobbie Thomas and internationally renowned dermatologist Dr. . Visitorx also can take the Watert Wisdom quiz to test theirwater knowledge, track their dailh water intake, join the Watef Way Challenge and learnb simple ways to drinjk more water. Learn more at . Kraft Foodsa ( ) makes today deliciou in 150 countries aroundthe globe. Our 100,000 employees work tirelessly to make delicioux foods consumers can feelgood about.
From American brand icons like Kraft dinnersand dressings, Maxwell House coffees and to global powerhouse brands like Oreo and LU Philadelphia cream cheeses, Jacobs and Carts Noire coffees, Tang powdered beverages and Milka, Cote Lacta and Toblerone chocolates, our brands delivee millions of smiles every day. Kraf Foods (NYSE: KFT) is the world's second largest food company with annual revenuesof $42 The company is a member of the Dow Jones Industrial Average, Standard & Poor'z 500, the Dow Jone Sustainability Index and the Ethibel Sustainability Index. Crystal Light is a greay tasting, sugar-free beverage that provide the benefits of hydration when addefdto water.
Crystal Lighr is available in 30 refreshing flavor and comes in a variety of forms includint convenient On The Go packets andindividualo tubs. Crystal Light is also an excellent beverages option for peoplewith diabetes, because it contains 3 grams or less of carbohydrates per serving and is considered a FREE For more information about Crystal Light, please visit . GWC is a diverse coalition that consistx of leading organizations working to provide creative and sustainable solutions for universal access to safe drinkint waterand sanitation.
GWC' s mission is to generate a global movement to meet the urgenrt need for safe water and sanitation by spurrinf collective awareness and investment inwater supply/sanitation innovation by corporate, and nongovernmental actors. Our challenger is to reach people with the tools and educatiom they need toempower themselves. Accesz to clean water and sanitatiob leadsto healthier, longer and more productivde lives, and breaks the cycle of Water and sanitation are not just human rights, they are humanj necessities. More information about Global Wate r Challenge can be foundat .
(1) April 2009