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Terms of the deal were not Admira analyzes demographic data on viewersa to generate more targeted TV ads and also adds automatiomn to the buying The two companies tested the using Admira with the NBC Local Media grou p in March to buy and sell localk television ads inLos Angeles. "Out initial test of the systemin L.A. is off to a greatg start. Admira provides us with the potentiaol to help attract an entirely new segment of advertiseras to thelocal marketplace, particularlty small and midsize businesses that might not otherwise be able to buy locao television station advertising, which is a huge leap Frank Comerford, president of platform developmenft and commercial operations for NBC Local Media, said in a The full partnership is set to beginb in the fall.
The two giantds are more known through their linkthrough MSNBC.
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